Videos
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Laura Lee's Best Drugstore Makeup of 2025
Apr 21, 2026Laura Lee (@laura88lee) reveals her favorite affordable makeup products of the year, from e.l.f. skin tints to CoverGirl cream blushes.
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Milabu (@milabuco) recreates the viral Shelby Ann makeup look using all drugstore products, sharing her thoughts on L'Oreal True Match foundation, Milani cream bronzer, and more.
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Makeup artist Nikki La Rose shares her full GRWM routine in Austin, detailing her foundation mixing technique and longwear base products for an event.
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Monica Ravi-Conway's Best Makeup Launches of 2025
Apr 21, 2026Monica Ravi-Conway (@monica.raviii) tested hundreds of products to name her best makeup launches of 2025, including picks for oily skin and deeper skin tones.
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Shelby Ann (@shelbyannbell-l1r) reveals her favorite drugstore makeup products she believes rival high-end formulas, from foundation to lip gloss.
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Nikki La Rose's WFH Makeup & Lawless Foundation Test
Apr 21, 2026Nikki La Rose (@makeupbynikkilarose) tests the Lawless Forget the Filler Foundation and shares her WFH makeup routine featuring Armani, Milani, and Laura Mercier.
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Kayla Ryan's 6 Holy Grail Makeup Products
Apr 21, 2026Kayla Ryan shares the six makeup products she would "die on a hill for," including her top concealers, foundations, and setting sprays.
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Morgan Turner Ranks 2025 Powders from Worst to Best
Apr 21, 2026Morgan Turner ranks nine new 2025 powders from worst to best, including her top pick, the About-Face Curtain Call Loose Setting Powder.
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Sam's Full Face of New Makeup Launches
Apr 21, 2026Creator sam 👼🏼 (@samanthaanicole) tries a full face of new makeup launches, sharing thoughts on the reformulated Armani Luminous Silk, Kosas highlighter, and Huda Beauty powder.
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Shelby Ann's 2025 Drugstore Makeup Favorites
Apr 21, 2026Shelby Ann (@shelbyannbell) shares her loyal, most-used drugstore makeup products from 2025, including her favorite setting powder, bronzer, and mascaras.
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Shelby Ann compares Rode Pocket Blush and CoverGirl Blush Balm formulas, highlighting shade dupes, finishes, and pigmentation.
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Shelby Ann shares her first impressions of nine new drugstore makeup releases, including primers, foundations, concealers, and blushes.