Shelby Ann's 2025 Drugstore Makeup Favorites

GrailPeople · Generated April 21, 2026

In a January 2026 TikTok, Shelby Ann (@shelbyannbell) shares the affordable, drugstore makeup products she was loyal to throughout 2025.

What is Shelby Ann's favorite product of 2025?

Her top product was the L'Oreal Blurfection Setting Powder in Light Pink. She calls it her "absolute favorite product of 2025" and says it makes her skin look "airbrushed."

What drugstore cream bronzer does Shelby Ann love?

She heavily used the Milani Cheek Kiss Cream Bronzer. Shelby Ann says it was "probably been my most used cream bronzer of all 2025" and that "truly no other bronzer compares."

What mascaras does Shelby Ann use?

She's a long-time user of two waterproof formulas: the Essence Lash Princess Waterproof and the Maybelline Lash Lift Waterproof. She says she's "been using both for years" and that the Maybelline one is her "all-time favorite."

What primer keeps Shelby Ann's makeup in place?

She relies on the NYX Face Glue primer, calling it "one of my favorite grippy primers" that "keeps my makeup in place all day long."

What foundation and concealer does Shelby Ann use?

She uses the L'Oreal True Match foundation in shade C3 with her Shop Miss A Pawpaw sponge, which she says blends everything "so beautifully." For concealer, she loves the L'Oreal True Match Concealer, noting it's "such a lightweight concealer if you have dry under eyes."

What are Shelby Ann's other drugstore favorites?

  • CoverGirl Skin Enhancer in Toasted Butterscotch: She calls these "such beautiful bronzers" and dares to say they're "a dupe for the Hourglass."
  • Comfort Girl Skin Enhancer Blush Balm in Nude Flush: She praises the "beautiful finish" and pigmentation, noting they "last all day."
  • L'Oreal Infallible Powder in Confident Pink: This has been "one of my absolute favorites all year long" and "you only need the tiniest bit."
  • L'Oreal Infallible 3-Second Setting Mist: She swears by it, saying "my makeup is not going to budge all day... this is why, because it never fails me."
  • Emko Beauty Brow Pencil in Medium Brown: This has been her "go-to" and she calls it "a dupe for the Kosas Brow Pop brow pencil."
  • L'Oreal Brow Lamination Gel: She says this brow gel "has never done me wrong."
  • Maybelline Lifter Liner: She finds them "so creamy" and says they "last all day long."
  • L'Oreal Lipstick in Fairest Nude: A long-time companion. "This has been with me for years. I will not be letting her go ever."
  • ColourPop Feelin' Bubbly Palette: She "can't get enough of it" and loves the eyeshadows.
  • Morphe Naughty Palette: She calls it a "holiday exclusive" and says Morphe's eyeshadows this year were "incredible."

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